Kroll too, while setting up a website at university that compared online brokers, was surprised by how much of his revenue he spent buying Google ads to direct traffic to the site. You can’t talk about search engines without mentioning Google so powerful it has become a verb. Limited electricity made it difficult to get it off the ground, but the idea stayed with him. His first attempt was in 2007 in Nepal with the launch of a search engine intended to generate funds for local NGO projects. The more he learned about trees and their importance in the world, the more he knew that’s where he wanted his focus to be. German-born, Kroll initially had ambitions of becoming a stockbroker but after travelling to India and learning about the devastating deforestation in South America, he shook off his money-making mindset and started looking for ways to give back and make a difference. They have quickly become the world's biggest tree-planting movement!īe honest, how many times have you used your search engine today? And what if every time you did, it made the world a better place? For Christian Kroll, founder of Ecosia, this was not such an outlandish idea. Those trees help restore landscapes, nourish communities, protect wildlife and neutralise CO2. With close to 15 million users have helped plant over 100 million trees all over the world. Ecosia apps exist for both Android and Apple devices.Ecosia is the search engine that plants trees with its ad revenue. You can download a Chrome extension to make it your default search engine. “We want to make sure our users are protected and that our users are able to engage in the web in a way that’s ethical and fair to them,” Au explained. All searches are encrypted and not tracked using external tools. Search queries are automatically deleted after a week. Securing User Dataīesides planting trees, Ecosia distinguishes itself from other search engines through their data privacy. Their search engine consists of a search bar and little else. Burkina Faso houses one of Ecosia’s biggest tree planting operations, as do fourteen other countries including Peru, Brazil and Haiti.Įcosia’s search results are provided by Bing and enhanced by the company’s own algorithms. “Whoever it is that has that expertise in the region and knows how to plant and who the stakeholders are, how to involve the community.”īesides rejuvenating the environment, their projects create jobs. “We actually go to planting sites, and we try to find partners with expertise in the area,” said Ruby Au, head of North America for Ecosia, in an interview with WAXC TV. Ecosia partners with NGOs and farmers to enact their forestation projects. The company earns money for each ad that appears in its results and when users click those ads. Ecosia was born in 2009.įor every 43 searches using its engine, Ecosia plants a tree. Globalization aggravated climate change, he learned, and planting new trees was one of the most effective ways to neutralize CO2 emissions. “The Role Played by Humans Will Change Considerably”įounder Christian Kroll came up with the idea of Ecosia while backpacking through the Atlantic Rainforest in Argentina.How innovative imaging technologies are changing our view of the world of work.2018: Working Innovatively in a Digital World.2021: Society in Transition – Impacts of the Pandemic.We focus on topics particular to the American research and innovation landscape, as well as the single, unifying topic chosen by the program committee for all six DWIH each year. The German Center for Research and Innovation New York (DWIH) supports the exchange of ideas in areas of knowledge that will be critical in the future through events, networking and showcasing the work of German and international scholars.
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